Puro Sabor virtual first place
Puro Sabor was the first big virtual event of the tobacco industry. It inspired 3500 participants. In May, the Cubans followed with their Habanos World Days.
Puro Sabor is the first virtual event of the tobacco industry
The celebration of the ninth edition of the prestigious international tobacco festival "Puro Sabor", has managed to gather more participants than in all previous editions combined. The great novelty this year: the event was held virtually and reached about 3500 participants from all over the world.
"We are here to offer you one of the best experiences in the cigar industry with the legends we have in Nicaragua. We open the doors of our factories and plantations in this new format and we are pleased that premium cigar lovers from around the world attend Puro Sabor," said Claudio Sgroi, president of the Nicaraguan Chamber of Tobacco (CNT).
Sgrio, who is also a Master Blender, was responsible for the opening of this edition of the festival last March 15, 2021, with the support of Light 'em Up World, a digital platform headquartered in Europe.
Big names inspire the audience
This first session had nearly 100 live viewers on the Zoom and YouTube platforms, and the episode was viewed more than 350 times on YouTube. The second episode featured Juan Ignacio Martinez of Joya de Nicaragua Cigars, who explained how Nicaragua's premium cigar industry has grown at a dizzying pace to become number one in the world in terms of production. This episode has been viewed by more than 474 people.
Nestor Andres Plasencia of Plasencia Cigars was responsible in the third episode to reveal the "ingredients" used and the step-by-step process of making Nicaraguan tobacco of incomparable quality.
The fourth session, dedicated to blending and tasting, featured two special guests, Nicholas Perdomo III of Perdomo Cigars and Willy Herrera of Drew State Cigars, who explained the steps of blending, tasting and finishing and demonstrated how much a premium cigar depends on the expertise of the master blender and his highly developed palate.
Moderation of the event from Austria and Dubai
The four episodes, hosted by Reinhard Pohorec of Light 'em Up World and Ra'ed Saqfelhait of The Leaf Master Dubai, allowed the audience, mainly from Europe and the United States, to meet and directly question the experts and producers of the most prestigious Nicaraguan brands.
The festival is just reaching the halfway point, the fifth of 11 chapters, and yet it has already reached record numbers in terms of reach: 3,653 people have attended the episodes so far, and many more have been reached through various social media channels, tuning in by replaying the best moments on Facebook and Instagram.
Reserve May 13, 2021 for Puro Sabor
The next episode will take place on Thursday, May 13, 2021 and will be dedicated to the "big" small Nicaraguan cigar makers. Its protagonists will be Skip Martin from RoMa Craft Tobac and Karem Berger from Don Kiki Cigars (Estelí Cigar Factory SA). Starting with this episode, the schedule will be changed to favor viewers from other countries. The new schedule will be: 04:00 PM Managua / 06:00 PM Miami / 12:00 PM Vienna.
Episodes will follow on topics such as great manufacturers, technology and innovation in the tobacco industry and marketing, among other interesting topics. Participants of the festival will have the opportunity to win great prizes, such as free tickets to the next local festival or commemorative boxes of premium cigars from the best Nicaraguan brands.
Resources on the topic
- The Leaf Master Dubai (Instagram, no own website)
- Articles about the Habanos World Days 2021
- Stay up to date, short and fast: FlashCigar Newsletter subscribe
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