By Vasilij Ratej
E-cigars? Wait, what's this nonsense? E-cigarsReally now? I noticed that people have been searching for e-cigars on Google since around the end of December 2020 until this post was written. Is this perhaps just a typo by people and they were searching for e-cigarrettes? As I also like to tackle controversial topics and don't close my mind to the future, I have come up with a scenario from the future. Immediately after this vision of the future, specialists from the world of cigars have their say. They say what they think of the idea of "e-cigars". I hope you enjoy 🙂
In this article about e-cigars you can read
- My vision of the future in 1000 years E-cigars enjoy.
- 5 Specialists from the tobacco industry say what they think of E-cigars hold:
- Rodrigo Medina (Plasencia Cigars)
- Thomas Portmann (Urs Portmann Tabakwaren AG)
- Marcel Knobel (ADVentura Cigars)
- Sam Reuter (Oettinger Davidoff)
- Michael Blumendeller (Villiger Söhne GmbH Germany)
How e-cigars will be tasted in 1000 years' time
The year is 3021 and a device is humming away in the Living Lounge. For exactly 10 seconds and then there is silence again. A slim woman with a shaved head opens the lid and takes out a perfectly shaped Figurado cigar. Unfortunately, it slips out of her fingers and falls to the floor. The cigar does not break. It is made of an ultra-light trilithium wrapper and a silky matt coating of Tabacinuum. The thing is simply unbreakable.
The woman sits down in the self-flying lounge chair and snuggles up. She taps a small button on the cigar and thick smoke escapes from her mouth. The e-cigar is already lit. The gas was filled automatically earlier in the whirring device. The slim woman has previously selected the flavors she wants to enjoy with her e-cigar in her lifestyle brain chip. This configuration was transmitted to the device. The gas was produced and filled into the cigar wrapper in just 10 seconds.
"Strawberry with sweet and sour blackberries," says the woman happily and with a broad smile on her face. "And incredible roasted flavors retronasal to roasted Easy Steaky Sticks and roasted Soylent Green! Stunning, these e-cigars!"
I wake up drenched in sweat. What a nightmare! My whole body is shaking.
Back to the present without e-cigars
Answer 1: This is what Rodrigo Medina, Regional Director EMEA at Plasencia Europe:
Plasencia Cigars has no plans to develop e-cigars. Remember, we are a family with very strong roots with the tobacco plant and its unique characteristics. The love affair began in 1865 and 5 generations later this passion is stronger than ever.
Our commitment is to work with nature in a sustainable way through the tobacco plant and the unique terroir where we grow it (Nicaragua and Honduras). Thanks to this harmonious relationship, we achieve the purest essence of tobacco, which is highly appreciated by our customers around the world.
An artificial flavor can never imitate one created by nature. Nature is the most perfect and complex system that has taken millions of years to evolve, so it is impossible to replicate this experience. Add to this the complexity of tobacco growing, curing, fermentation, aging and blending, as well as the art of cigar rolling, and you have such an impossible formula that can only be solved by the harmonious cooperation between nature and wise humans.
Plasencia in the social media
Answer 2: This is what Thomas Portmann, co-owner of the Urs Portmann Tobacco Products AG and Managing Director of the branch in St. Gallen:
A cigar is a craft that is made 100% by hand. From the raw tobacco seed to the sale of the cigar in specialist shops, the cigar passes through around 1000 hands and is handled and stored with the utmost care. The different blends of raw tobacco turn the individual brands into unique moments of pleasure.
Behind the creation of cigars are countless blending steps and tastings until the final creation is made. A lot of passion and love goes into the cultivation and production of the cigars.
Enjoying a cigar is a moment to pause, relax and is usually associated with good conversation. All of these points can never be incorporated into an e-cigar. Therefore, for me personally, the idea of an e-cigar is absolute nonsense and, in my opinion, will never become established on the market. The same also applies to the e-tobacco pipe.
Urs Portmann Tabakwaren AG in the social media
Answer 3: This is what Marcel Knobel, co-owner and creator of the ADVventura Cigars
Marcel Knobel was in the Dom. Republic and was at the ADVentura Cigars factory. He has given us a audio message that contains a very interesting thought. Here it is:
ADVentura Cigars in the social media
Answer 4: What Sam Reuter, Global Brand Ambassador, says Oettinger Davidoff
Personally, I can't imagine enjoying an e-cigar to the same extent as a handmade cigar. Enjoying a cigar is a ritual, a pleasure, a philosophy and, above all, a cigar is a natural product, which a plastic e-cigar obviously is not. Oettinger Davidoff has no plans in this direction.
Davidoff Cigars in the social media
Answer 5: This is what Michael Blumendeller, Manager Special Tasks and Projects, says, Villiger Sons GmbH Germany
Cigars, regardless of the country of origin of the processed tobacco, have been natural products for many hundreds of years and we want to keep it that way.
Smoking a good cigar is certainly a pleasure for connoisseurs and aficionados. There is the aroma and taste, woody, savory flavors, leather, coffee. Each cigar pampers your palate with a fascinating range of flavors that are experienced in a completely new way.
There is the ritual. Between the cutting, the toasting, the lighting and the puffing, enjoying a cigar can take on a symbolic, individual meaning. Whether your cigar represents quiet reflection, celebration or quality time with your friends, the process of smoking becomes a ritual that is as individual as you are.
Hand-rolled premium cigars contain no additives, no artificial flavors, they unfold what the aficionado, as well as the beginner, is looking for, relaxation, pure tobacco enjoyment, as well as pure joie de vivre, after the carefully carried out maturing process of the tobacco, the appropriate and timely necessary storage, the proper rolling.
If you read the description of an e-cigar, it could also be a mobile phone with a smell. The technology, the artificiality prevails, the real pleasure is created by artificial flavors, the smoke is technically simulated to the user and in the end this technical construct has to be recharged.
As a cigar manufacturer for 131 years now, we don't think much of this "innovation" and will never bring e-cigars onto the market.
On the contrary, we think that even if there are no more cigarettes in 30 years' time, tobacco has been around since 1492 and cigars are natural products, they will survive all crises, even all the efforts of the WHO, and will continue to accompany lovers of this pleasure worldwide just like a good rum, a cognac or a single malt whisky.
Villiger Söhne GmbH Germany in the social media
Conclusion: E-cigar > Rejected
My vision of the future (see above) is both fascinating and terrifying. However, I am more fascinated than repulsed by the thought of how we might enjoy cigars in 1000 years' time. Even as a teenager, I wrote sci-fi short stories about alien worlds and ways of life that seem strange to us. I admit: in my current life, I am very happy when I can enjoy a cigar. Pure tobacco, pure nature, pure craftsmanship. What a great product to enjoy!
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