New launch ZINO
ZINO is being relaunched! "Enjoy life - from A to Zino" is the motto with a breath of fresh air for the cigar brand. ZINO gets a completely new design. Oettinger Davidoff says: "The premium cigar brand ZINO is for spontaneous aficionados who want to discover the unknown. Oettinger Davidoff AG is delighted to present its premium cigar line Zino in a new design. Under the motto "Live life from A to Z", the new Zino promises exciting and unexpected experiences for all those who like to take life as it comes.
Zino in a new look
"The new Zino brand is inspired by people whose lifestyle and attitude are characterized by cosmopolitanism, insatiable curiosity and impressive experiences," explains Edward Simon, CMO of Oettinger Davidoff AG. "Zino Davidoff himself was a knowledge-hungry pioneer of the tobacco world when he set off at the age of just 19 to travel the globe and gain experience. We have drawn on his spirit of discovery and zest for life to create the new Zino cigar brand and are delighted with the result!"
Three formats
A line of cigars with a distinct Central American flavor profile. Zino cigars are available in three formats to suit every occasion:
- Short torpedo, Ø 2.1 x 10.2 cm
- Robusto, Ø 2.2 x 12.7 cm
- Toro Ø 2.0 x 15.2 cm
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All formats with identical mix
In all formats, the cigars have the identical blend of tobaccos from Honduras, Nicaragua and the Dominican Republic, which are surrounded by a Nicaraguan binder and finished with an Ecuadorian wrapper. The medium-bodied cigars surprise with a round taste of fresh pepper, cream and a hint of café au lait, which is well suited to the preferences of occasional aficionados.
New graphic design
The bright yellow packaging stands out from the traditional range of cigars in a pleasantly vibrant way. In addition to a box of 25 cigars, which will mainly be available in premium tobacconists, Zino cigars will also be available in fresh packs of four cigars each, which have been specially developed for the active lifestyle of the target group. The freshness packs will keep the moisture level of the cigars at a perfect level for several weeks and will be available in convenience*** outlets. Thanks to this contemporary packaging, the consumer can keep the cigars at a perfect level of freshness even without a humidor.
*** Editor's note: What are "convenience" outlets? They are general stores. Wikipedia knows everything.
Market launch and availability
The new Zino will be available in tobacco stores, tobacco retailers and convenience stores worldwide from May 2021.* The launch will be supported by a strong media campaign and extensive marketing activities in launch markets, focusing on a dominant point-of-sale presence, eye-catching communications and strong promotional offers to attract consumers.
* The dates for the market launch may vary depending on the market. In Switzerland, the relaunch will take place on 06.05.2021.
About the Oettinger Davidoff
With sales of around 450 million Swiss francs and 3100 employees around the world, the Oettinger Davidoff Group can trace its roots back to 1875 and is still an independent family business today. It is dedicated to the manufacture, marketing, distribution and retail sale of premium cigars, tobacco products and accessories. The premium cigar business includes the brands Davidoff, AVO, Camacho, Cusano, Griffin's, Private Stock, Zino and Zino Platinum. The Oettinger Davidoff Group is also the general agent for numerous brands in several countries, including Haribo in Switzerland. The company is strongly rooted in the "crop-to-shop" philosophy and thus pursues an approach of vertical integration, from the tobacco fields in the Dominican Republic and Honduras to the global network of around 70 Davidoff flagship stores and strong authorized dealers.
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