Luc Hyvernat Oettinger Davidoff

Luc Hyvernat is new at Oettinger Davidoff AG

Oettinger Davidoff AG nominates new Chief Commercial Officer. Luc Hyvernat is to become Senior Vice President Chief Commercial Officer of Oettinger Davidoff AG. He succeeds James Young.

Basel, Switzerland, February 10, 2021 - Oettinger Davidoff AG, the world's leading manufacturer of premium handmade cigars headquartered in Basel, Switzerland, has appointed Luc Hyvernat as its new Senior Vice President Chief Commercial Officer *** as of March 1, 2021.

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Luc Hyvernat succeeds James Young, who left the company at the end of January after almost a decade. Oettinger Davidoff AG would like to thank James Young for his commitment and achievements and wishes him all the best for the future.

*** Editor's note: The Chief Commercial Officer (CCO) (also known as Chief Business Officer) is responsible for the commercial strategy and development of a company. Depending on the job description, he is active in marketing, sales, product development and customer service in order to increase growth and market share. The CCO ensures that all functions of a company are aligned to achieve the strategic goals. Further information please read Wikipedia.

Luc Hyvernat Oettinger Davidoff
Luc Hyvernat

Luc Hyvernat (52) joins from Champagne Nicolas Feuillatte to Oettinger Davidoff AG and the management team. There, as International Director, he reorganized the company's structure and portfolio and built a sustainable international business. Luc Hyvernat brings 29 years of in-depth commercial experience in international market development and has spent 27 years in leading positions in the tobacco industry (Imperial Tobacco, Altadis, Seita).

Beat Hauenstein, CEO of Oettinger Davidoff AG, comments: "I am convinced that Luc Hyvernat can make a significant contribution to accelerating commercial growth thanks to his excellent track record in international leadership positions and his extensive experience in the tobacco industry. Together with the regional managing directors, Luc Hyvernat will continue to drive the commercial transformation of the company to remain the best-in-class company for our retail partners and customers."

Luc Hyvernat

Luc Hyvernat adds: "I am delighted to join the Oettinger Davidoff family and look forward to further enhancing the growth of the company's strong brand portfolio in an increasingly challenging market environment. Together with the global teams, I want to seize new opportunities to further develop the Davidoff brand and strengthen Oettinger Davidoff as an indispensable business partner for our global retail partners, while driving the company's digital transformation agenda."

About the Oettinger Davidoff

With sales of around 450 million Swiss francs and 3100 employees around the world, the Oettinger Davidoff Group can trace its roots back to 1875 and is still an independent family business today. It is dedicated to the manufacture, marketing, distribution and retail sale of premium cigars, tobacco products and accessories.

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The premium cigar business comprises the brands Davidoff, AVO, Camacho, Cusano, Griffin's, Private Stock, Zino and Zino Platinum. The Oettinger Davidoff Group is also the general agent for numerous brands in several countries, including Haribo in Switzerland. The company is strongly rooted in the "crop-to-shop" philosophy and thus pursues an approach of vertical integration, from the tobacco fields in the Dominican Republic and Honduras to the worldwide network of around 70 Davidoff flagship stores and strong authorized dealers.


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