150 Years of Excellence: Oettinger Davidoff brings its anniversary year to a successful close

Overview

• Total turnover for 2025 amounts to CHF 545.3 million.
• The own-brand business continues to grow.
• The main drivers of growth are the two core global brands, Davidoff and Zino.
• Expansion of the production sites in the Dominican Republic and Honduras.
• Strengthening our global leadership position in the premium handmade cigar market.

Basel, Switzerland, 1 July 2026. / Oettinger Davidoff concludes its 150th anniversary celebrations with a strong set of results for 2025. This has been achieved despite challenging and unstable geopolitical conditions. These range from US tariffs and the strong Swiss franc to more subdued consumer demand.

The Oettinger Davidoff headquarters in Basel.

The family-run business marked its 2025 anniversary with a range of celebrations. It once again posted a solid result. Turnover reached CHF 545.3 million. This represents a real increase in turnover of 2.5 %.

Sales performance in the own-brand business was particularly encouraging. The core Davidoff brand increased its sales by 2.4 %. The Zino brand recorded another exceptional year, with sales up by 16.1 %.

These strong results were achieved in particular thanks to the robust performance in the «Partner Markets & Duty Free EMEAA» region. Growth in the US market also contributed to this. In total, the company produced 36.6 million hand-rolled premium cigars in 2025. Compared with the previous year, this represents a moderate decline in production of 4.9 %.

In doing so, the company is responding to the ongoing volatility in global markets. It is also responding to macroeconomic challenges.

Beat Hauenstein, CEO of Oettinger Davidoff.

CEO Beat Hauenstein comments on the annual results: «I am delighted that we have been able to round off our 150th anniversary year with a strong set of results. This outcome is a testament to the resilience of our teams worldwide. It is also a testament to the clarity of our strategic direction. We aim to remain the undisputed market leader in the handmade premium cigar sector. We are therefore focusing on further expanding our market share. We want to further strengthen our position within this niche market. In doing so, we remain committed to the values that have shaped our success. We also remain committed to our standard of unrivalled and consistent quality.»

Investments in brands, the retail network and the «Crop-to-Shop» concept

To ensure it continues to deliver on its customer promise, Oettinger Davidoff is constantly investing in its own brands. This applies in particular to Davidoff and Zino. The company is also constantly investing in its global retail network.

In its anniversary year, the company refurbished its ‘Davidoff of Geneva since 1911’ flagship stores in its home city of Basel, Switzerland. The iconic flagship store on Madison Avenue in New York City was also refurbished. A total of seven new stores were opened in 2025. Four shops were refurbished.

The refurbished Davidoff of Geneva since 1911 flagship store on Madison Avenue in New York City.

This year, Oettinger Davidoff plans to open nine new Davidoff boutiques. These will be located in major cities across Europe, Asia and Africa. The company also plans to refurbish five existing shops. These include outlets on Zurich’s Bahnhofplatz and in the «Landmark» shopping centre in Hong Kong.

Davidoff Cigars is Oettinger Davidoff’s core global brand. The brand has further strengthened its position as a leader in innovation. In its anniversary year, 2025, the brand launched the Exclusive Edition. This was released to mark the company’s 150th anniversary.

Davidoff also delighted aficionados with the latest edition of the Davidoff Chefs Edition. Added to this was the limited-edition Davidoff Escurio 10th Anniversary Edition. This trend towards innovation is set to continue in 2026, with exciting product launches across almost all of the company’s own brands.

In view of the increased demand for the Davidoff and Zino brands, the company continued to invest. This relates to its long-standing and tried-and-tested «crop-to-shop» philosophy. It also continued to expand its two production sites.

A new blending centre has been inaugurated at Villa González in the Dominican Republic. The factory in Danlí, Honduras, has undergone targeted expansion. The in-house crate factory there has been extended. A new fermentation building has also been constructed.

Handcrafted at the production site in the Dominican Republic.

Oettinger Davidoff’s production site in the Dominican Republic.

The in-house crate factory at the production site in Danlí, Honduras.

Oettinger Davidoff’s production site in Danlí, Honduras.

Corporate responsibility and duty of care

In 2025, Oettinger Davidoff further strengthened its social responsibility framework. The company consistently focused on human rights due diligence (HRDD).

The company recently published its third annual report on human rights due diligence. The company remains committed to proactive transparency in the future. It addresses human rights issues through direct and open dialogue on the ground. It also relies on cooperative dialogue with key suppliers and global partners.

Following on from the recent installation of solar panels in Honduras, the company is now in the second phase. This involves the large-scale solar infrastructure at its production site in the Dominican Republic. At the same time, working conditions at both production sites have been modernised.

Aspire727 – Setting the course for the future

The latest milestones in the Dominican Republic and Honduras are more than just isolated operational successes. They directly reflect Oettinger Davidoff’s «Aspire727» strategy. This overarching five-year strategy continues to drive the company’s global growth. It focuses on four key pillars: brand, sales, execution, and leadership and culture.

Great care is taken when working with tobacco plants in the Dominican Republic.

«The momentum we have generated through our Aspire727 strategy has been transformative,» says CEO Beat Hauenstein. «We have proven that our business model is resilient. Our brands, particularly our core brand Davidoff, are more relevant than ever. This is a direct result of the tremendous commitment of our employees around the world. They remain our most valuable asset. Our focus is now on building on our proven successes. To this end, we are acting as one team. We are relentlessly focused on brand innovation and first-class sales performance. We are also focused on market share growth and operational excellence across our entire value chain. With the Aspire727 strategy, we are ensuring that Oettinger Davidoff remains at the forefront of the premium hand-rolled cigar business. We are not merely responding to industry trends; we are setting the pace for the years to come.»

About Oettinger Davidoff

The Oettinger Davidoff Group generates a turnover of over half a billion Swiss francs. It employs over 4,000 people worldwide. Its roots date back to 1875. To this day, it remains an independent family-run business.

It is dedicated to the manufacture, marketing, distribution and retail sale of premium cigars, tobacco products and accessories. Its premium cigar business includes the Davidoff, AVO, Camacho, Cusano and The Griffin’s brands. It also includes Private Stock, Zino and Zino Platinum.

The Oettinger Davidoff Group also acts as the exclusive distributor for numerous brands in several countries. The company is firmly rooted in the «crop-to-shop» philosophy. It therefore follows a vertically integrated approach.

This ranges from the tobacco fields in the Dominican Republic and Honduras to a global network. This network comprises 65 Davidoff flagship stores and satellite outlets. In addition, there are strong authorised dealers in over 130 countries.