By Vasilij Ratej
According to FORBES, Maya Selva is one of the 100 most powerful women in Central America. She has built a new cigar factory in Honduras, of which she is very proud. And she has matured one of her cigar lines for 10 years. In this short film and exclusive interview, she gives us a glimpse behind her motivation and why she let a cigar mature for 10 years.
3 Minutes
Table of contents
Video with Maya Selva, Philippo Costi and Raymondo Bernasconi
The interview was conducted by Raymondo Bernasconi, owner of The Royal Cigar Company AG, Basel.
Maya Selva and Philippo Costi (Sales Manager) visited Switzerland. On 20.06.24 they were in Basel at the House Of Smoke. The participants of the event listened intently to Maya's very interesting presentation.
Provocative question
When I was preparing for the shoot at the House Of Smoke in Basel, I thought about what answers would interest me. I came up with four questions. Maya Selva and her sales manager Philippo Costi gave very interesting answers. One of the questions is provocative: "How did you come up with the idea of maturing Flor de Selva No. 15 for 10 years? That's only possible with Cuban tobacco, isn't it?" Her answer will more than amaze you!
Many thanks to the protagonists 🤗 and also to Nina (Branding Director Maya Selva Cigars), who provided me with archive photos and video clips.
I hope you enjoy my movie.
About Maya Selva
Maya Selva grew up in Honduras as the daughter of a French mother and a Honduran father. She went to France to study at the age of 16. She became an engineer and completed her Master of Science in the USA. Then she returned to her roots, to Honduras. There she became interested in the cultivation of cigar tobacco and the production of cigars. She learned everything from A to Z.
In 1995, she brought the first box of her FLOR DE SELVA brand to France. Her handmade cigars quickly won the hearts of European aficionados.
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