Montecristo Open Slam
Montecristo Open Slam is the name of the new cigar from Cuba. It was presented on the opening evening of the 23rd Habanos Festival (ring gauge 52 x 142 mm length). The price and launch were not announced. It will be launched in boxes of 15 to 20 Habanos. (Editor's note: The press release does not explicitly state that there will be boxes of 15 and 20, and it remains unclear in the statement).
Welcome to the welcome evening
Club Habana was once again the ideal setting for the opening evening of the 23rd Habano Festival. It lasts until Friday, March 3, 2023, in La Habana. The evening was dedicated to the renowned Montecristo brand. The highlight was the launch of the new Vitola Montecristo Open Slam (ring gauge 52 x 142 mm length).
This new product in the brand's portfolio will be part of the Línea Open, Montecristo's oldest line and one of the most popular and recognized among Habanos aficionados. It will be launched in boxes of 15 to 20 Habanos.
The product complements the four vitolas Eagle (54 ring gauge x 150 mm length), Regata (46 ring gauge x 135 mm length), Master (50 ring gauge x 124 mm length) and Junior (38 ring gauge x 110 mm length), which already belong to the Línea and were originally developed by Habanos for open-air aficionados.
New visual design of Montecristo Línea Open
But this was not the only novelty unveiled during this first special night of the 23rd Habano Festival. The more than 1,200 guests attended the world premiere of the renewed image of Línea Open, which refers to the logo and banding, in which the color green is more prominent; however, the characteristic yellow of the Montechristo brand remains. Slam by Montecristo's Línea Open will be the first vitola to adopt this new visual identity. The rest of the Línea range will gradually adopt it as stock is phased out.
But first, the Co-Presidents of Habanos, S.A., Maritza Carrillo González and Luis Sánchez-Harguindey Pardo de Vera, thanked aficionados, distributors and professionals in the Habanos world for their support, perseverance and hard work during the pandemic.
Music and entertainment - pure Cuba!
Unsurprisingly, good food, music and entertainment played an important role in the event. The group Teatro Fusion-Mimos and musical artists DJ Leo Milano, Circo de Cuba, Yarima Blanco, Yanet Valdés, Mónica Mesa and Máquina Perfecta created a festive atmosphere, and a drone show lit up the skies of La Habana for the enjoyment of all in attendance. The renowned photographer, filmmaker and cameraman for television, film and video productions Alejandro Pérez was responsible for closing the opening night of the festival with his Vitrola Cuban Mix project.
Habanos Awards 2022 - the nominees
The nominees for the Habanos Awards 2022 were also announced on this occasion: Danny Abadí, Alain Proietto and Blanca Alsogaray in the Business category; Gloria de la Caridad Rodríguez, Reyniel Lázaro Rojas Medina and Yoandry Rodríguez Porras in the Production category; and Jasim Ahmed, Yukio Kawashima and Juan Jesús Machín in the Communication category. The names of the final winners will be announced on the last day of the festival during the gala evening.
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