Cuba price shock 2022 - Thomas Portmann on Habanos, prices & customer behavior
The Cuba price shock 2022 changed the global cigar market permanently. Habanos S.A. increased the prices of selected cigar lines - such as Cohiba and Trinidad - by up to +150 %. Retailers were surprised, aficionados irritated. But what does the situation look like today, in spring 2025? Thomas Portmann speaks candidly in an exclusive video interview about the reactions at the time, customer purchasing behavior and the state of the market three years after the bombshell.
👉 Before we go any further: Get exclusive cigar stories, insider tips and background knowledge - for subscribers only. No advertising. Just pure enjoyment. Now free of charge Become a cigar.zone INSIDER. ONLY IN GERMAN LANGUAGE.
Find out in this article and video
The video: Cuba price shock 2022 and its consequences
"Even in 2025 you can still get very good Cuba cigars at a fair price." - Thomas Portmann
In the interview Thomas Portmann first-hand how dealers, collectors and occasional smokers dealt with the price explosion. How has demand changed? Which cigars are still being bought? And has the market calmed down or become more polarized?
Watch the video now: Please click on the cover
Watch on Vimeo if you don't have a YouTube account:
Watch on YouTube if you have an account:
How did you experience the Cuba price shock in 2022?
Have you changed your shopping habits? Share your thoughts in the comments - we look forward to your contribution!
Tip: Even more interviews and documentaries
Resources on the topic
Urs Portmann Tobacco Products AG
Kreuzlingen:
St. Gallen, La Casa del Habano by Urs Portmann
More smoke. With me.💨🤗
YOUTUBE 📺 @genussmitvasilij
👉 Videos, conversations, cigars in motion
INSTAGRAM 📸 @v4silij
👉 A personal look behind the scenes
INSTAGRAM 📸 @zigarrenzone
👉 Magazine highlights, events & moments of pleasure
Responses