Basel, Switzerland, 18 April 2026 / AVO Cigars today unveiled AVO EXPRESIVO, a new line of cigars. It expands the brand's portfolio with a multi-terroir blend and a fuller flavour profile. The launch of EXPRESIVO marks a forward-looking moment for AVO. This comes in the year of its founder's 100th birthday.

The presentation took place at the Premium Cigar Association Trade Show in New Orleans, where AVO also unveiled a revised brand identity and the global «Burn Brighter» campaign. AVO EXPRESIVO will be launched in the USA from 25 June. Global availability will follow from 30 July 2026. Launch dates and availability may vary by country.

EXPRESIVO: AVO goes live with rebranding

The presentation took place at the Premium Cigar Association Trade Show in New Orleans. There, AVO also presented a revised brand identity and the global «Burn Brighter» campaign. This step heralds a new chapter in the development of the brand. EXPRESIVO is available in Robusto, Churchill and Toro formats.

The line offers a deeper and more expressive interpretation of the AVO flavour profile. At the same time, it preserves the balance and sophistication of the brand.

A brand rooted in the legacy of its founder

Founded by musician and cigar maker Avo Uvezian, AVO Cigars has established itself. The brand is known for blends that emphasise harmony, craftsmanship and creative expression. Uvezian was convinced that meaningful creations arise from craftsmanship and emotion. This philosophy shaped both his music and his cigars. The brand continues to consistently honour this legacy.

Burn Brighter

The new brand identity is reflected in the «Burn Brighter» campaign. The campaign focuses on creativity, authenticity and shared experiences. These values have always characterised the essence of AVO. The campaign does not redefine the brand, but honours the character of AVO through cinematic imagery and emotional storytelling. It invites aficionados to experience the brand in moments of togetherness.

AVO EXPRESIVO - Blend and craftsmanship

AVO EXPRESIVO, made in Honduras, takes centre stage. The cigar consists of carefully selected tobaccos from Nicaragua and Honduras. A silky Ecuador wrapper refines the composition. Each tobacco undergoes a precisely coordinated fermentation process. This process refines the natural strength and aromatic potential.

Honduran tobaccos are fermented with a focus on balance and structure. Jalapa leaves gradually develop their sweetness and floral characteristics. This preparation preserves the character of each component. At the same time, each component contributes to the harmonious overall composition.

Flavour experience

The experience begins with earthy depth. Subtle hints of dark chocolate and roasted nuts complete the start. As the flavour progresses, leather comes to the fore. It lends structure and warmth. Gentle creaminess and an elegant woody nuance accompany this section. Towards the end, spice unfolds with clarity and energy. Notes of dried fruit and floral accents complete the finish. The cigar shows presence and development. It remains intense, balanced and harmonious.

Dimensions

Robusto: RG 52 x 5” / Ø 2.1 cm x 12.7 cm
Churchill: RG 48 x 7” / Ø 1.9 cm x 17.8 cm
Toro: RG 54 x 6” / Ø 2.2 cm x 15.2 cm

Intensity of the EXPRESIVO line: 4 out of 5

EXPRESIVO in today's cigar world

EXPRESIVO picks up on the growing interest of many aficionados in complex blends. These blends place terroir, craftsmanship and fermentation expertise centre stage. The multi-terroir composition creates a cigar with depth and structure. The precisely controlled fermentation specifically supports this profile. At the same time, the typical elegance of AVO is retained.

«EXPRESIVO represents an important step for AVO,» says Javier González. He is SVP Head Global Marketing & Innovation at Oettinger Davidoff. «With this line, we are introducing a cigar with a fuller and more expressive profile. It remains accessible in the sub-premium segment. The line shows the evolution of AVO while maintaining the same craftsmanship and balance.»

Market launch and availability

AVO EXPRESIVO will be launched in the USA from 25 June. Global availability will follow from 30 July 2026. Launch dates and availability may vary by country.

About Oettinger Davidoff

The Oettinger Davidoff Group, with sales of over half a billion Swiss francs and more than 4,000 employees around the world, can trace its roots back to 1875 and is still an independent family business today.

It is dedicated to the production, marketing, distribution and retail sale of premium cigars, tobacco products and accessories. The business with handmade premium cigars includes the brands Davidoff, AVO, Camacho, Cusano, The Griffin's, Private Stock, Zino and Zino Platinum.

The Oettinger Davidoff Group also distributes numerous brands in several countries as a general agent. The company is strongly rooted in the «crop-to-shop» philosophy and thus pursues an approach of vertical integration, from the tobacco fields in the Dominican Republic and Honduras to the global network of 65 Davidoff flagship stores/satellites and strong authorised dealers in over 130 countries.

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AVO changes everything: EXPRESIVO is here