The department of the franchise network "La Casa del Habano" will be headed by Jorge Pérez Martel with immediate effect. This was announced by Habanos S.A. in a press release. Jorge Pérez is a true "veteran" with around 40 years of experience at Habanos. He has held various positions during his career. He worked as Commercial Director of the companies Importadora & Exportadora de Puros y Tabacos de CV (IEPT) in Mexico and in this capacity was already involved in the founding of the world's first La Casa del Habano in Cancún.
He then held the same position at Caribbean Cigars Corporation N.V. (Curazao), which owns the rights to distribute Habanos in the Caribbean islands, Panama, Guatemala and Honduras. He was also head of the department responsible for the "La Casa del Habano" franchise network. He was later President of Coprova, the exclusive Habanos importer for France and Monaco. After his return to Cuba, he temporarily held the position of Economic Management Specialist in.
Jorge Pérez Martel now replaces Néstor Valera Callaba as Director of the Casa department, who is moving to Cubacigar Benelux as Co-Managing Director after nine years in this role. Cubacigar is the exclusive Habanos importer for Belgium, the Netherlands and Luxembourg.
The worldwide franchise network "La Casa del Habano" comprises around 150 stores. After Cuba, Germany is the country with the most casas. There are currently already 15 La Casas del Habano here. In the entire sales area of 5THAvenue there are two more casas, one in Warsaw and one in Krakow.
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