How Habanos S.A. ensures the authenticity of its cigars

The luxury industry, which includes Habanos S.A., is increasingly faced with the challenge of combating counterfeit products. According to the Organization for Economic Cooperation and Development (OECD), counterfeit products account for 3.3 % of global trade. In addition to economic damage, these illegal activities also affect consumer confidence and damage the reputation of the brands concerned.

On the back of the carton or box is the legally required label and a sticker with the price and importer. In addition, the important brand stamps "Habanos" and the factory code with date. At the top right is "Jan. 2023". This is an internal stamp of the importer and means when this box left the warehouse and was sent to the retailer. Depending on the country, additional stickers may also be used.

Measures for authenticity and quality

Habanos, S.A. has developed extensive systems to ensure the authenticity of its products. These measures include physical and digital technologies, including:

• Holograms and barcodesThese security features prevent tampering and ensure that every product is authentic.
• NFC technologySome exclusive products contain NFC chips that allow consumers to check the authenticity of the cigars directly with a mobile device.
• Market-specific sealsThese seals guarantee that products have been manufactured for specific markets and emphasize exclusivity.
• The outer base of the packagingThe bottom of the box also plays an important role in the authenticity check. Among other things, they are provided with various stamps. See the article at Zigarren.Zone: Cuban cigar boxes and their characteristics, https://www.zigarren.zone/kubanische-zigarrenkisten-merkmale/

In addition, all Habanos are labeled with the Protected Appellations of Origin (P.A.O.). This guarantees that the tobacco used comes exclusively from certain Cuban regions and meets strict quality standards.

Recommendation for safe purchases

Habanos recommends its customers to purchase products exclusively from authorized retailers, such as the official stores "La Casa del Habano", "Habanos Specialist", "Habanos Points", "Cohiba Atmosphere". A global online tool also makes it possible to check authenticity and search for the nearest points of sale.

Commitment to authenticity for over 500 years

With over 500 years of tradition, Habanos, S.A. continues to set standards in the world of premium cigars. Its efforts for authenticity and quality make the brand a globally recognized reference.

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Resources on the topic and buying cigars

Article at Zigarren.Zone: Cuban cigar boxes and their characteristics

Habanos barcode verification / Attention: Even in January 2025, the URL of Habanos S.A. is still not https and the browser may indicate that it is an unsafe website.

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