{"id":76780,"date":"2026-01-26T16:08:52","date_gmt":"2026-01-26T15:08:52","guid":{"rendered":"https:\/\/www.zigarren.zone\/?p=76780"},"modified":"2026-01-26T16:31:02","modified_gmt":"2026-01-26T15:31:02","slug":"why-my-cigar-reviews-are-often-positive-and-what-paid-really-means-2","status":"publish","type":"post","link":"https:\/\/www.zigarren.zone\/en\/warum-meine-zigarren-reviews-oft-positiv-ausfallen-und-was-bezahlt-wirklich-bedeutet\/","title":{"rendered":"Why my cigar reviews are often positive - and what \u201epaid\u201c really means"},"content":{"rendered":"<p>Every now and then I hear the same accusation: my reviews are too positive and therefore not \u201ethe truth\u201c. This is usually based on the assumption that anyone who receives money from the industry cannot be independent.<\/p>\n\n\n\n<p>That's why it's quite clear: I will <strong>for the effort<\/strong> compensated, not for the result. Not for points, not for praise, not for \u201eonly positive please\u201c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What I actually get paid for<\/h2>\n\n\n\n<p>A review is not based on a spontaneous gut feeling. I test every cigar <strong>three times<\/strong>. This is followed by further work: comparing and categorising tasting notes, formulating the text, taking photos, selecting and editing images. A short clip can be added on request. This is time, concentration and craftsmanship. And it is precisely this effort that is rewarded.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why the result is often positive<\/h2>\n\n\n\n<p>Many cigars today are of a high to very high quality. Complete failures are very rare. If a cigar is structurally weak or simply doesn't taste good to me, I write about it. When I regularly test established cigar brands with quality control, the result is often solid to very good. That seems \u201epositive\u201c, but is simply realistic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Visibility is not a rating<\/h2>\n\n\n\n<p>Yes, large companies can finance visibility more easily than small brands. But visibility is not the same as a purchased judgement. The decisive factor is whether a judgement can be bought. And it is for me <strong>not<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Criticism is welcome - but with substance, please<\/h2>\n\n\n\n<p>I like discussing cigars, quality and evaluation logic. What is of little use is the generalised insinuation \u201eYou get money, so you are untrustworthy\u201c. If you really want to know, all you have to do is ask a question:<\/p>\n\n\n\n<p><strong>\u201eHow is your review created - can you please explain that to me?\u201c<\/strong><\/p>\n\n\n\n<p>That's exactly what I answered here.<\/p>\n\n\n\n<p>Your comment is welcome below.<\/p>","protected":false},"excerpt":{"rendered":"<p>Every now and then I get the same accusation: my reviews are too positive and therefore not \u201ethe truth\u201c. There is usually an assumption behind this: if you want to make money from...<\/p>","protected":false},"author":2,"featured_media":60733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[662],"tags":[],"class_list":["post-76780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marktplatz",""],"jetpack_featured_media_url":"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2023\/04\/Vasilij-1_23_DSCF2601-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/posts\/76780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/comments?post=76780"}],"version-history":[{"count":17,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/posts\/76780\/revisions"}],"predecessor-version":[{"id":76799,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/posts\/76780\/revisions\/76799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/media\/60733"}],"wp:attachment":[{"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/media?parent=76780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/categories?post=76780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/tags?post=76780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}