{"id":75908,"date":"2025-10-20T20:29:44","date_gmt":"2025-10-20T18:29:44","guid":{"rendered":"https:\/\/www.zigarren.zone\/?p=75908"},"modified":"2025-10-20T20:29:44","modified_gmt":"2025-10-20T18:29:44","slug":"140-years-of-passion-la-flor-de-portuondo-with-cuban-family","status":"publish","type":"post","link":"https:\/\/www.zigarren.zone\/en\/140-jahre-leidenschaft-la-flor-de-portuondo-mit-kubanischer-familie\/","title":{"rendered":"140 years of passion: La Flor de Portuondo with Cuban family"},"content":{"rendered":"<p>\u201eHello Vasilij, I'm Yoel Portuondo and I represent my own brand <strong>La Flor de Portuondo<\/strong>.\u201c From the very first sentence, you can tell that someone is not just selling cigars here - but carrying on history. La Flor de Portuondo is not just any old brand. It is one of the oldest Cuban cigar houses - founded <strong>in the year 1885<\/strong> in <strong>Havana<\/strong>. A time when cigars were also made in small factories, long before the revolution changed everything.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of contents<\/h2><nav><ul><li><a href=\"#10-jahre-feria-del-tabaco-genuss-trifft-leidenschaft\">10 years Feria del Tabaco - pleasure meets passion<\/a><\/li><li><a href=\"#ein-traditionsunternehmen-in-neuen-handen\">From Havana to the world - and almost lost<\/a><\/li><li><a href=\"#wo-einst-der-rauch-aufstieg\">Where the smoke once rose<\/a><\/li><li><a href=\"#wiedergeburt-der-marke\">Rebirth of the brand<\/a><\/li><li><a href=\"#ein-neuer-blend-mit-alten-wurzeln\">A new blend with old roots<\/a><\/li><li><a href=\"#der-tabak-inspiriert-von-kuba\">Tobacco - inspired by Cuba<\/a><\/li><li><a href=\"#es-geht-nicht-um-eine-neue-marke-es-geht-um-erinnerung\">It's not about a new brand - it's about memory<\/a><\/li><li><a href=\"#verkauf-und-zukunft\">Sales and future<\/a><\/li><li><a href=\"#140-jahre-und-stolz\">140 years and pride<\/a><\/li><li><a href=\"#das-waren-die-aussteller-der-feria-del-tabaco-2025\">These were the exhibitors at the Feria del Tabaco 2025<\/a><\/li><li><a href=\"#ressourcen-zum-thema\">Resources on the topic<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"659\" src=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/feria_del_tabaco_2025.jpg\" alt=\"\" class=\"wp-image-75844\" srcset=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/feria_del_tabaco_2025.jpg 1000w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/feria_del_tabaco_2025-768x506.jpg 768w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/feria_del_tabaco_2025-18x12.jpg 18w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/feria_del_tabaco_2025-624x411.jpg 624w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-jahre-feria-del-tabaco-genuss-trifft-leidenschaft\">10 years Feria del Tabaco - pleasure meets passion<\/h2>\n\n\n\n<p style=\"font-size:1em\">A unique in-house exhibition in Zurich: <strong>MANUEL'S<\/strong> brings together cigar importers, manufacturers and aficionados for an enjoyable meeting of a special kind. For ten years now, the <strong>Feria del Tabaco<\/strong> cigar lovers come together in Zurich. What once began as a small in-house exhibition is now a fixed date in the calendar of the Swiss cigar scene. Numerous importers present their exclusive cigars, accessories and new products. For two days, the city is transformed into <strong>MANUEL'S<\/strong> into a lively forum of enjoyment: talks, tastings, innovations and encounters - all centred around the cigar. An anniversary that is not only celebrated, but savoured.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf2522.jpg\" alt=\"\" class=\"wp-image-75911\" srcset=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf2522.jpg 1000w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf2522-768x512.jpg 768w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf2522-18x12.jpg 18w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf2522-624x416.jpg 624w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-beschreibung-des-bildes\" style=\"font-size:1em\"><strong>Yoel Portuondo<\/strong> - From the very first sentence, you can sense that someone is not simply selling cigars here - but is carrying history forward. <\/h4>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ein-traditionsunternehmen-in-neuen-handen\"><strong>From Havana to the world - and almost lost<\/strong><\/h2>\n\n\n\n<p>He tells me proudly: \u201eBack then, we produced in Havana and sold our cigars mainly to the USA.\u201c But with the revolution came the break. \u201eThe family left for America. Many died, some stayed in Cuba. We no longer had a factory, nothing. And then my grandfather died too.\u201c The brand almost completely disappeared - today there are only a few old boxes left in collections. \u201eYou can rarely find them anymore,\u201c says Yoel quietly.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf2558.jpg\" alt=\"\" class=\"wp-image-75912\" srcset=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf2558.jpg 1000w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf2558-768x512.jpg 768w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf2558-18x12.jpg 18w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf2558-624x416.jpg 624w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wo-einst-der-rauch-aufstieg\">Where the smoke once rose<\/h2>\n\n\n\n<p>I ask him where exactly the factory was back then. \u201eWe were behind the Capitolio in Havana, very close to the current Romeo y Julieta factory,\u201c he says. \u201eThat's why I also incorporated the Capitolio as a symbol in our new logo.\u201c A beautiful, emotional reference to the past - to a time when Havana's air smelled of fermented tobacco.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wiedergeburt-der-marke\">Rebirth of the brand<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf3056.jpg\" alt=\"\" class=\"wp-image-75914\" srcset=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf3056.jpg 1000w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf3056-768x512.jpg 768w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf3056-18x12.jpg 18w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf3056-624x416.jpg 624w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today, 140 years after its foundation <strong>La Flor de Portuondo<\/strong> back - with new life, new ideas and the same passion. \u201eI now have my own small factory in Nicaragua,\u201c says Yoel proudly. \u201eWe produce there ourselves - with tobaccos from regions that have excellent soil and an excellent tobacco climate.\u201c<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ein-neuer-blend-mit-alten-wurzeln\">A new blend with old roots<\/h2>\n\n\n\n<p>He presents four lines:<\/p>\n\n\n\n<p><strong>1 - Legado Santiago<\/strong>. Named after his father - a tribute to the Portuondo family.<\/p>\n\n\n\n<p><strong>2 - Perfecto<\/strong>. \u201eA classic, elegant figurado - the way it used to be rolled.\u201c<\/p>\n\n\n\n<p><strong>3- La Leyenda<\/strong>. Our own creation - modern, but with a traditional soul.<\/p>\n\n\n\n<p><strong>4 - Elegant 1919<\/strong>. \u201eI wanted to preserve the old - but fill it with new life,\u201c says Yoel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"der-tabak-inspiriert-von-kuba\">Tobacco - inspired by Cuba<\/h2>\n\n\n\n<p>\u201eI have tobaccos from <strong>Ometepe (Nicaragua)<\/strong>, <strong>Jalapa<\/strong> and <strong>Estel\u00ed<\/strong>, in addition <strong>Criollo from Ecuador<\/strong>. A blend that is inspired by Cuba but has its own character.\u201c The result: cigars with soul, depth and a touch of nostalgia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"es-geht-nicht-um-eine-neue-marke-es-geht-um-erinnerung\">It's not about a new brand - it's about memory<\/h2>\n\n\n\n<p>Yoel says a sentence that sticks: \u201eI don't just want to create a new brand. I want people to know that there are <em>something real<\/em> there. 140 years of tradition - that's important.\u201c He is young, committed and yet he carries on an old story. \u201eI do this with good cigars - and with heart. I want them to stay.\u201c<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf3032.jpg\" alt=\"\" class=\"wp-image-75913\" srcset=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf3032.jpg 1000w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf3032-768x512.jpg 768w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf3032-18x12.jpg 18w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf3032-624x416.jpg 624w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"verkauf-und-zukunft\">Sales and future<\/h2>\n\n\n\n<p>Sales will be direct for the time being. \u201eI have my own online shop.\u201c In the long term, however, Yoel would like to work with selected specialist retailers. \u201eFor me, it's about quality, not quantity.\u201c<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"140-jahre-und-stolz\">140 years and pride<\/h2>\n\n\n\n<p>The history of <strong>La Flor de Portuondo<\/strong> is the story of loss, memory and rebirth.<br>Yoel Portuondo proudly carries on his family's name - 140 years after it was founded. With craftsmanship, passion and vision, he is bringing a piece of Cuban family history back to life. And anyone who smokes one of his cigars is holding more than just tobacco in their hand - they are holding a piece of the past, retold for the present.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bildnachweis\">Picture credits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/manuels.ch\/\" target=\"_blank\" rel=\"noopener\">Manuel's<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"das-waren-die-aussteller-der-feria-del-tabaco-2025\">These were the exhibitors at the Feria del Tabaco 2025<\/h2>\n\n\n\n<p style=\"font-size:1em\"><a href=\"https:\/\/www.zigarren.zone\/tag\/feria-del-tabaco-2025\/\">Exhibitors have their say at Feria del Tabaco 2025: Click here for the portraits<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/ALLE-AUSSTELLER-feria_del_tabaco_25_manuels-dscf4297.jpg\" alt=\"\" class=\"wp-image-75923\" srcset=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/ALLE-AUSSTELLER-feria_del_tabaco_25_manuels-dscf4297.jpg 1000w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/ALLE-AUSSTELLER-feria_del_tabaco_25_manuels-dscf4297-768x512.jpg 768w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/ALLE-AUSSTELLER-feria_del_tabaco_25_manuels-dscf4297-18x12.jpg 18w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/ALLE-AUSSTELLER-feria_del_tabaco_25_manuels-dscf4297-624x416.jpg 624w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Top row, from left to right: Manuel Fr\u00f6hlich (Manuel's), Stefano Nett (Compa\u00f1\u00eda de Tabacos), Carlos Andr\u00e9s (Cigarmundi), Dirk Behrendt (Hartl Premium Tobacco), Matthieu Rebjock (Oettinger Davidoff), Toni Galatti (Intertabak)<\/p>\n\n\n\n<p>Bottom row, from left to right: Lajos Horv\u00e1th (ImpCor), Dominik Mezzomo (The Royal Cigar Company), Yoel Portuondo (La Flo de Portuondo), Salvatore Schaffner (Uniportis).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ressourcen-zum-thema\">Resources on the topic<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.flordeportuondo.ch\/\" target=\"_blank\" rel=\"noopener\">La Flor de Portuondo<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"472\" height=\"708\" src=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2024\/05\/vasilij_100_csf54279.jpg\" alt=\"\" class=\"wp-image-73395\" style=\"aspect-ratio:1;object-fit:contain;width:359px;height:auto\" srcset=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2024\/05\/vasilij_100_csf54279.jpg 472w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2024\/05\/vasilij_100_csf54279-8x12.jpg 8w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/figure>\n\n\n\n<p><strong><strong>More smoke. With me.\ud83d\udca8\ud83e\udd17<\/strong><\/strong><\/p>\n\n\n\n<p>YOUTUBE \ud83d\udcfa <a href=\"https:\/\/www.youtube.com\/@genussmitvasilij\" target=\"_blank\" rel=\"noreferrer noopener\">@genussmitvasilij\u00a0<\/a>\u00a0<\/p>\n\n\n\n<p>INSTAGRAM \ud83d\udcf8 <a href=\"https:\/\/www.instagram.com\/v4silij\/\" target=\"_blank\" rel=\"noreferrer noopener\">@v4silij\u00a0<\/a>\u00a0<\/p>\n\n\n\n<p>INSTAGRAM \ud83d\udcf8 <a href=\"https:\/\/www.instagram.com\/zigarrenzone\/\" target=\"_blank\" rel=\"noreferrer noopener\">@zigarrenzone\u00a0<\/a>\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"label\">You are here:<\/span> <span class=\"last\">Home page<\/span><\/p><\/nav>","protected":false},"excerpt":{"rendered":"<p>\u201eHello Vasilij, I'm Yoel Portuondo and I represent my own brand La Flor de Portuondo.\u201c From the very first sentence, you can tell that this is not just...<\/p>","protected":false},"author":2,"featured_media":75913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6291,662],"tags":[6595,6680,6684,6563],"class_list":["post-75908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","category-marktplatz","tag-feria-del-tabaco","tag-feria-del-tabaco-2025","tag-la-flor-de-portuondo","tag-manuels-2",""],"jetpack_featured_media_url":"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/10\/portuondo-feria_del_tabaco_25_manuels-dscf3032.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/posts\/75908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/comments?post=75908"}],"version-history":[{"count":9,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/posts\/75908\/revisions"}],"predecessor-version":[{"id":75940,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/posts\/75908\/revisions\/75940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/media\/75913"}],"wp:attachment":[{"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/media?parent=75908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/categories?post=75908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/tags?post=75908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}