{"id":73571,"date":"2025-05-04T08:06:18","date_gmt":"2025-05-04T06:06:18","guid":{"rendered":"https:\/\/www.zigarren.zone\/?p=73571"},"modified":"2025-08-11T09:14:27","modified_gmt":"2025-08-11T07:14:27","slug":"cuba-price-shock-2022","status":"publish","type":"post","link":"https:\/\/www.zigarren.zone\/en\/kuba-preisschock-2022\/","title":{"rendered":"Cuba price shock 2022 - Thomas Portmann on Habanos, prices &amp; customer behaviour"},"content":{"rendered":"<p>The <strong>Cuba price shock 2022<\/strong> changed the global cigar market for good. Habanos S.A. increased the prices of selected cigar lines - such as <strong>Cohiba<\/strong> and <strong>Trinidad<\/strong> - by up to <strong>+150 %<\/strong>. Retailers were surprised, aficionados irritated. But what does the situation look like today, in spring 2025? <strong>Thomas Portmann<\/strong> speaks candidly in an exclusive video interview about the reactions at the time, the purchasing behaviour of customers and the state of the market three years after the bombshell.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p style=\"font-size:18px\">\ud83d\udc49 <strong>Before we go any further:<\/strong> Get exclusive cigar stories, insider tips and background knowledge - for subscribers only. No advertising. Just pure enjoyment. <a href=\"https:\/\/www.zigarren.zone\/insider\/\">Now <strong><span style=\"text-decoration: underline;\">free of charge<\/span><\/strong> Become a cigar.zone INSIDER<\/a>. ONLY IN GERMAN LANGUAGE.<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>You can experience this in this article and video<\/h2><nav><ul><li class=\"\"><a href=\"#das-video-kuba-preisschock-2022-und-seine-folgen\">The video: Cuba price shock 2022 and its consequences<\/a><\/li><li class=\"\"><a href=\"#jetzt-das-video-ansehen\">Watch the video now: Please click on the cover<\/a><ul><li class=\"\"><a href=\"#bei-vimeo-schauen-falls-du-keinen-you-tube-account-hast\">Watch on Vimeo if you don't have a YouTube account:<\/a><\/li><li class=\"\"><a href=\"#bei-you-tube-schauen-falls-du-einen-account-hast\">Watch on YouTube if you have an account:<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#h-was-ist-deine-meinung-zu-diesem-beitrag-hinterlasse-uns-einen-kurzen-kommentar-ohne-registrierung-im-anschluss-an-diesen-beitrag\">How did you experience the Cuba price shock in 2022?<\/a><\/li><li class=\"\"><a href=\"#tipp-noch-mehr-interviews-und-dokumentarfilme\">Tip: Even more interviews and documentary films<\/a><\/li><li class=\"\"><a href=\"#ressourcen-zum-thema\">Resources on the topic<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"das-video-kuba-preisschock-2022-und-seine-folgen\">The video: Cuba price shock 2022 and its consequences<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201eEven in 2025 you can still get very good Cuba cigars at a fair price.\u201c - Thomas Portmann<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>In the interview <strong>Thomas Portmann<\/strong> first-hand how dealers, collectors and occasional smokers dealt with the price explosion. How has demand changed? Which cigars are still being bought? And has the market calmed down or become more polarised?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"jetzt-das-video-ansehen\">Watch the video now: Please click on the cover<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"bei-vimeo-schauen-falls-du-keinen-you-tube-account-hast\">Watch on Vimeo if you don't have a YouTube account:<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Cuba cigars price shock - How customers react today\" src=\"https:\/\/player.vimeo.com\/video\/1081204956?dnt=1&amp;app_id=122963\" width=\"640\" height=\"338\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"bei-you-tube-schauen-falls-du-einen-account-hast\">Watch on YouTube if you have an account:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/youtu.be\/D0HcLPJbAHY\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1000\" height=\"528\" src=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/05\/thomas_portmann_video_cover.jpg\" alt=\"Thomas Portmann and the Cuba price shock 2022.\" class=\"wp-image-73574\" srcset=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/05\/thomas_portmann_video_cover.jpg 1000w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/05\/thomas_portmann_video_cover-768x406.jpg 768w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/05\/thomas_portmann_video_cover-18x10.jpg 18w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/05\/thomas_portmann_video_cover-624x329.jpg 624w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-deine-meinung-zu-diesem-beitrag-hinterlasse-uns-einen-kurzen-kommentar-ohne-registrierung-im-anschluss-an-diesen-beitrag\">How did you experience the Cuba price shock in 2022?<\/h2>\n\n\n\n<p>Have you changed your shopping habits? Share your thoughts in the comments - we look forward to your contribution!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tipp-noch-mehr-interviews-und-dokumentarfilme\">Tip: Even more interviews and documentary films<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.zigarren.zone\/de\/blog\/marktplatz\/videos\/filmdokumentation\">Please click here<\/a> \ud83d\ude00<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ressourcen-zum-thema\">Resources on the topic<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.portmanntabak.ch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Urs Portmann Tabakwaren AG<\/a><\/p>\n\n\n\n<p><strong>Kreuzlingen:<\/strong><\/p>\n\n\n\n<iframe src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3471.331264161065!2d9.16628037709!3d47.65562687119435!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x479af6e05e362e23%3A0xac82ae5b9161c5ff!2sUrs%20Portmann%20Tabakwaren%20AG!5e1!3m2!1sde!2sch!4v1746294037161!5m2!1sde!2sch\" width=\"600\" height=\"450\" style=\"border:0;\" allowfullscreen=\"\" loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\"><\/iframe>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>St. Gallen, La Casa del Habano by Urs Portmann<\/strong><\/p>\n\n\n\n<iframe src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3486.8374132224203!2d9.369001677079886!3d47.42194597117341!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x479b1e4e8613cc37%3A0x27e6148631ac6456!2sUrs%20Portmann%20Tabakwaren%20AG!5e1!3m2!1sde!2sch!4v1746294096098!5m2!1sde!2sch\" width=\"600\" height=\"450\" style=\"border:0;\" allowfullscreen=\"\" loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\"><\/iframe>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"label\">You are here:<\/span> <span class=\"last\">Home page<\/span><\/p><\/nav>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"472\" height=\"708\" src=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2024\/05\/vasilij_100_csf54279.jpg\" alt=\"\" class=\"wp-image-73395\" style=\"aspect-ratio:1;object-fit:contain;width:359px;height:auto\" srcset=\"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2024\/05\/vasilij_100_csf54279.jpg 472w, https:\/\/www.zigarren.zone\/wp-content\/uploads\/2024\/05\/vasilij_100_csf54279-8x12.jpg 8w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/figure>\n\n\n\n<p><strong><strong>More smoke. With me.\ud83d\udca8\ud83e\udd17<\/strong><\/strong><\/p>\n\n\n\n<p>YOUTUBE \ud83d\udcfa <a href=\"https:\/\/www.youtube.com\/@genussmitvasilij\" target=\"_blank\" rel=\"noreferrer noopener\">@genussmitvasilij\u00a0<\/a>\u00a0<\/p>\n\n\n\n<p>INSTAGRAM \ud83d\udcf8 <a href=\"https:\/\/www.instagram.com\/v4silij\/\" target=\"_blank\" rel=\"noreferrer noopener\">@v4silij\u00a0<\/a>\u00a0<\/p>\n\n\n\n<p>INSTAGRAM \ud83d\udcf8 <a href=\"https:\/\/www.instagram.com\/zigarrenzone\/\" target=\"_blank\" rel=\"noreferrer noopener\">@zigarrenzone\u00a0<\/a>\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The Cuba Price Shock 2022 changed the global cigar market forever. Habanos S.A. increased the prices of selected cigar lines - such as Cohiba and Trinidad - by up to...<\/p>","protected":false},"author":2,"featured_media":73577,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6665],"tags":[6666,583,666],"class_list":["post-73571","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-video","tag-cigar-talks","tag-urs-portmann-tabakwaren-ag","tag-world-of-habanos","post_format-post-format-video",""],"jetpack_featured_media_url":"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2025\/05\/thomas_portmann_kuba_preise_cover_blog-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/posts\/73571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/comments?post=73571"}],"version-history":[{"count":0,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/posts\/73571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/media\/73577"}],"wp:attachment":[{"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/media?parent=73571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/categories?post=73571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/tags?post=73571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}