{"id":61587,"date":"2023-04-18T10:23:55","date_gmt":"2023-04-18T08:23:55","guid":{"rendered":"https:\/\/www.zigarren.zone\/?p=61587"},"modified":"2023-04-19T11:42:14","modified_gmt":"2023-04-19T09:42:14","slug":"cigar-zone-between-tastings-and-business-what-the-tobacco-advertising-ban-means-for-readers-and-customers-2","status":"publish","type":"post","link":"https:\/\/www.zigarren.zone\/en\/zigarrenzone-zwischen-tastings-und-business-was-das-tabak-werbeverbot-fuer-leser-und-kunden-bedeutet\/","title":{"rendered":"CigarZone between tastings and business: What the tobacco advertising ban means for readers and customers"},"content":{"rendered":"

Dive into the world of ZigarrenZone with me and find out what goes on behind the scenes of the online community. As a passionate cigar lover, I spend my days tasting cigars, writing articles and eBooks and producing videos. But behind it all is a tough business that has to adapt to changes in the cigar industry. Find out in my article how ZigarrenZone manages the balancing act between passion and business and which new formats will secure the future of the community. Join me on a journey of discovery and take a look behind the scenes at ZigarrenZone.<\/strong><\/p>\n\n\n\n

<\/span>Estimated reading time: <\/span>5<\/span> minutes<\/span><\/p>\n\n\n\n\n\n

CigarZone: Between tasting and business<\/h2>\n\n\n\n

A typical day for me starts early, at 7 a.m. at the latest. After a cup of coffee and reading the NZZ (Neue Z\u00fcrcher Zeitung) online, I check my e-mails. I answer enquiries from readers and customers and check the latest news from the world of cigars.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"CigarZone
Preparations for the next video production are in full swing. Cubo humidor by Remo N\u00fcesch, St. Gallen.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Then a cigar tasting is on the programme. It's a comparison between a 2011 and a 2022 COHIBA, a sponsored content that I produced in April 2023. This is a new format that I'm testing in 2023 and I'll be offering it to my customers from 2024.<\/p>\n\n\n\n

Tobacco advertising will be banned in Switzerland in 2025 and ZigarrenZone will have to change in order to survive. The advertising banners on the website will disappear as early as 2024, as will the adverts in the online magazine FlashCigar. This will allow customers to slowly get used to a new situation.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"CigarZone
The set is ready. Now the filming can begin.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Free of charge for readers<\/h2>\n\n\n\n

ZigarrenZone is free of charge for readers. To keep it that way, ZigarrenZone relies on income from the cigar industry. New formats will ensure that ZigarrenZone can continue to be made available to readers free of charge in the future. This includes so-called \u201esponsored content\u201c. This term has not yet been definitively defined. Depending on the legal situation, it may be different from 2025. My media lawyer is already working on it. This is content where the work involved is paid for by the client: Tastings in text and photo or as a video, presentations of new cigars, company or personal reports in text and photo, video documentaries and eBooks. The honest opinion about a cigar is still decisive for the reputation of ZigarrenZone and this will not change.<\/p>\n\n\n\n

The course of a cigar tasting<\/h2>\n\n\n\n

I always try three cigars. I analyse the first one using the ZiZo tasting tool (available free of charge as a PDF, see link below under resources on the subject). This usually happens around 8.30 am, when my tongue is still unaffected by food and drink. The second one I try in the afternoon after eating and this is the actual pleasure smoking. I need the third one for photo or video production. After the tasting, I edit the photos, write the article or edit the video. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"CigarZone\"
Yes, this is a petrol lighter. You can find out why the cigar doesn't mind in the eBook \u201eThe soul of the cigar\u201c. Photo: Christian Schmid (FotoWerk 132)<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Reader surveys and special moments at ZigarrenZone<\/h2>\n\n\n\n

I am in close contact with my customers and readers. Together we are always looking for even better ways to convey the message about cigars in an entertaining and informative way. Several times a year, I ask my readers what topics relating to enjoyment and cigars are currently on their minds. I use this feedback to produce new articles and videos.<\/p>\n\n\n\n

It's always a special moment when I meet a customer or reader in my studio. We enjoy a cigar and chat about this and that. The topics are varied and of course we always talk about cigars.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"CigarZone
Cosy puffing and talking to each other. On the left: Christian Schmid (FotoWerk 132) and Vasilij Ratej (ZigarrenZone) on the right.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

During the day, I answer emails and work on the content for the forums and the blog. I finish work at around 7pm in the evening. Before that, I get an overview of the next day's productions.<\/p>\n\n\n\n

I am proud to share my passion with others and help them start their own cigar journey.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"CigarZone\"
The studio at Zigarren.Zone \/ Photo: Christian Schmid (FotoWerk 132)<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

I hope you enjoyed my latest article and found the information it contained interesting. I am very excited to hear your views and look forward to reading your comments \ud83e\udd17<\/p>\n\n\n\n

Resources on the topic<\/h2>\n\n\n\n

Reviews at Google about Cigars.Zone<\/a><\/p>\n\n\n\n

Photographer Christian Schmid<\/a>, FotoWerk 132<\/p>\n\n\n\n

Want to take your cigar reviews to the next level? Free Cigars.Zone Download Tasting Tool.<\/a><\/p>\n\n\n\n

Helpful tips:<\/a> From \u201eretronasal\u201c, \u201eR+ technique\u201c and \u201eumami\u201c to the difference in cigar storage between Non Cuba and Cuba<\/p>\n\n\n\n\n\n

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Dive into the world of ZigarrenZone with me and find out what goes on behind the scenes of the online community. As a passionate cigar aficionado, I spend my free time...<\/p>","protected":false},"author":2,"featured_media":61602,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[662],"tags":[6387,6325],"class_list":["post-61587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marktplatz","tag-open-access","tag-tabak-werbeverbot",""],"jetpack_featured_media_url":"https:\/\/www.zigarren.zone\/wp-content\/uploads\/2023\/04\/ZigarrenZone-Zukunft-0.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/posts\/61587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/comments?post=61587"}],"version-history":[{"count":0,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/posts\/61587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/media\/61602"}],"wp:attachment":[{"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/media?parent=61587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/categories?post=61587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zigarren.zone\/en\/wp-json\/wp\/v2\/tags?post=61587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}