By Vasilij Ratej
Pfeffikon/LU, 09.03.2021 - Despite corona, the Villiger Group slightly increased its sales and turnover in its most important markets - Switzerland and the EU. The company maintained its position as market leader on the Spanish market.
The Group suffered sales losses in the international duty-free business due to the slump in international air travel. These losses were partially offset by increased sales in conventional retail, as tobacco stores were not closed in most countries as a result of the coronavirus pandemic.
The global business with hand-rolled PREMIUM cigars from the Caribbean and Central America is developing positively in the cigar industry. The countries of origin Cuba, the Dominican Republic, Nicaragua and Honduras are particularly noteworthy. "Brazil is a newcomer in this business. The company is involved in the import business from all these countries via joint ventures and direct imports and has its own factory in the tobacco growing zone of the state of Bahia in Brazil. A second manufacturing plant is currently under construction in Esteli, Nicaragua," emphasizes Heinrich Villiger, Chairman of the Board of Directors.
Villiger Group
Founded in 1888, the Villiger Group is a Swiss family business in its third and fourth generation that operates internationally in the tobacco business. The Group employs around 1600 people worldwide and generates annual sales of around CHF 200 million. Swiss production is based in Pfeffikon/LU. The German subsidiary Villiger Söhne GmbH has production facilities in Waldshut-Tiengen (Baden-Württemberg) and in Bünde/Dünne (Westphalia). Villiger do Brasil in São Gonçalo dos Campos (Bahia) produces hand-rolled premium cigars. At PT Villiger Tobacco Indonesia on the island of Java, tobacco wrapper leaves are prepared for production in Europe. Villiger North America, Inc. is responsible for distribution in the United States, the world's largest cigar market.
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