New energy at ImpCor: Lajos Horváth on cigars, passion and a breath of fresh air
"Hello, I'm Lajos Horváth, from ImpCor." That's how simply he introduces himself - and yet there's a whole lot of enthusiasm, experience and culture of enjoyment behind this name. Lajos is the new sales representative at ImpCora Swiss cigar importer that is currently on the move. "I want to bring a breath of fresh air into the company," he says with a smile. "And I'm delighted to have been given this opportunity."
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10 years of Feria del Tabaco - pleasure meets passion
A unique in-house exhibition in Zurich: MANUEL'S brings together cigar importers, manufacturers and aficionados for an enjoyable meeting of a special kind. For ten years now, the Feria del Tabaco cigar lovers come together in Zurich. What once began as a small in-house exhibition is now a fixed date in the calendar of the Swiss cigar scene. Numerous importers present their exclusive cigars, accessories and new products. For two days, the MANUEL'S into a lively forum of enjoyment: talks, tastings, innovations and encounters - all under the sign of the cigar. An anniversary that is not only celebrated, but also enjoyed.
Lajos Horváth - He is no newcomer to the world of indulgence.
From barista to cigar ambassador
Lajos is no newcomer to the world of enjoyment. On the contrary: "I was a bartender for almost 17 years," he says. "Then five years in the coffee industry, as a barista and academy manager at a large Swiss roastery. Product development, training, everything. For me, cigars are the logical progression - the pinnacle of enjoyment." I nod my head in admiration, he laughs and continues: "That was always my goal - to work in this industry at some point. Now the time has come. And I promise you: You'll be hearing a lot more from me in the future."
Three new cigars - three characters
Lajos will be presenting three exciting cigar lines at the stand - each with its own personality.
La Bucanera. "This is our new line - or rather: our new cigar," he explains proudly. "I'm here today with three formats. Visitors can try the Toro - that's our mild, creamy version." La Bucanera is made in Nicaragua and is particularly appealing to those who prefer a light, creamy smoke.
Fratello Arlequin. "This is a box-pressed Robusto with a Connecticut wrapper from Ecuador," explains Lajos. "A nice balance - creamy, round, with a gentle spiciness. Ideal for beginners or afternoon smokers."
Brun del Ré. And then he gets serious: "The LANZA is a lancero and has real character. A puro from Costa Rica." The beautiful cigar is medium to strong - and made for connoisseurs. "You have to treat it like a beautiful woman," he says with a grin.
Inspire and discover new things
Lajos sees his job not only as selling, but also as explaining and inspiring: "I want to show people how diverse cigars can be. It's not about smoking just one brand, but about discovering new things. Every cigar tells a story - about the country, climate, people and passion."
His credo: taste, experience, compare - and enjoy.
Lajos Horváth is more than just a salesman - he is a passionate connoisseur who has consistently followed his own path: from bartender to barista to cigar ambassador. With his expertise and friendly openness, he brings exactly what ImpCor has always stood for: a breath of fresh air, authentic enthusiasm and new ideas. We will be hearing a lot more from ImpCor in the future.
These were the exhibitors at the Feria del Tabaco 2025
Exhibitors have their say at Feria del Tabaco 2025: Click here for the portraits
Top row, from left to right: Manuel Fröhlich (Manuel's), Stefano Nett (Compañía de Tabacos), Carlos Andrés (Cigarmundi), Dirk Behrendt (Hartl Premium Tobacco), Matthieu Rebjock (Oettinger Davidoff), Toni Galatti (Intertabak)
Bottom row, from left to right: Lajos Horváth (ImpCor), Dominik Mezzomo (The Royal Cigar Company), Yoel Portuondo (La Flo de Portuondo), Salvatore Schaffner (Uniportis).
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