The Cuban domestic market has introduced a new identification mark, which will be placed specifically on Habanos boxes for sale within Cuba.

This initiative aims to further strengthen the authenticity of the products and their distribution in Cuba. The new mark joins the existing labelling for Habanos products, such as the Habanos P.A.O. ribbon or the tax seal. Together, these measures not only guarantee the origin of Cuban tobacco, but also protect Habanos lovers from possible fraud.

The identification label for the Cuban market is marked with the respective year each year and designed in a new colour. For 2024, the colour green was chosen to represent the freshness and quality of Habanos. From the end of November 2024, this label will appear on all boxes available at official points of sale in Cuba. It bears the text: „Sale Cuban domestic market“ and the year 2024, giving customers the certainty that they are buying a genuine product specifically intended for the Cuban market.

The new sticker for the Habanos boxes sold in Cuba. According to Habanos S.A., it is 18mm high; the width of the sticker was not disclosed.

In addition, the label is equipped with special technological features that ensure its functionality and authenticity. The integrated security measures prevent tampering and enable simple and reliable verification of the origin of the Cuban tobacco.