Vincent Hartl is the new Managing Director of Don Cigarro. His father, Ulrich Hartl, bought Don Cigarro in spring 2022. As the owner of Hartl Premium Tobacco GmbH and importer of Rocky Patel, Oscar Valladares and other branded cigars, he has been active in the Swiss market since 2003. In addition, he already owns two specialist tobacco stores in the canton of Zug. Both stores are Habanos Points, and Don Cigarro is now a Habanos Specialist. 

Cigars.zone's INSIDER mailing list
By submitting you confirm that you are of legal age (18+).
habanos original intertabac 2022
The series "Habanos Original 2022" is supported by the official importer of Cuban cigars Intertabak AG. You can find the whole series here >

What can customers expect from Don Cigarro?

The existing range will remain and customers will be able to buy their products as usual. In the future, Vincent Hartl intends to focus intensively on news from the Swiss market. 

Don Cigarro
Vincent Hartl and Johanna Wüthrich, Vincent's right-hand woman.
Don Cigarro
Welcome to Don Cigarro!

Here you can find Don Cigarro and the Cuba range

"What is also close to my heart," Vincent tells me, "is that the availability of Cuban cigars improves as soon as possible. That would of course please our customers who enjoy Cuban cigars."

Note, status October 2022: This interview was recorded before the hurricane. It has largely destroyed Pinar del Rio. It is therefore currently uncertain whether and how availability will suffer.

Don Cigarro
A large, walk-in humidor awaits the customer. Can you smell how it smells? Wonderful!
Don Cigarro
The availability of Cuban cigars is slowly improving.

"As far as the price increase for Cuban cigars in summer 2022 is concerned," Vincent continues, "many customers don't understand it. The Cohiba Robusto used to cost CHF 32.80 and overnight it costs CHF 71.50. That's more than double the price. It's the same product, the same packaging... it's hard to understand. Of course, small formats such as Siglo I or Trinidad Reyes suffer in particular."

Don Cigarro
The price increase for Cuban cigars in summer 2022 is met with incomprehension by many customers.
A visit on site is worthwhile.

Vincent and his vision

Vincent studied business administration. He worked in various positions in his father's company. One day, his father said to him: "Don Cigarro is for sale. What do you think, should I buy the company and you can run it as managing director and implement your vision?" Vincent initially declined because he was already looking for a job outside his father's company.

Some time passed and the idea of running Don Cigarro as managing director grew in Vincent's mind. "It's a good idea," he said to his father one day. "It's also a good way to plan the succession of your company." -"Yes!" his father replied. No sooner said than done. Don Cigarro was bought after all.

Don Cigarro
What a fantastic rarity! Montecristo 80 Aniversario. Very much in demand!

The previous owner, Jürg Brunold, ran Don Cigarro successfully for 18 years together with his sister Tina Brunold. As Brunold and Hartl emphasize, the sale took place in an atmosphere of partnership and fairness.

What is Vincent's vision and what is his concrete plan? "Well, I don't want to give everything away," he smiles and continues: "For customers, the first step is a smooth transition. They will find the website as they know it. The next step is to make the necessary changes and adjustments in many areas: Website technology, newsletter concept and many other things. Customers can look forward to the future with Don Cigarro!"

Resources on the topic

Don Cigarro online store

You can find the whole series here

Intertabak AG

The Habanos cigar: 4-part film documentary with eBooks

Photos of this post: FotoWerk 132



By Vasilij Ratej

I am the editor of Zigarren.Zone online magazine and FlashCigar (online magazine). In addition to text articles, I also produce video clips and video documentaries. My aim is to offer my readers and viewers a unique experience and bring them closer to the world of cigars and stories about people. I attach great importance to authenticity and honesty in my contributions.

Leave a Reply

Your email address will not be published. Required fields are marked *