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Cuba price shock 2022 - Thomas Portmann on Habanos, prices & customer behaviour

vasilij-ratej
Vasily 4 May 2025
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The Cuba price shock 2022 changed the global cigar market for good. Habanos S.A. increased the prices of selected cigar lines - such as Cohiba and Trinidad - by up to +150 %. Retailers were surprised, aficionados irritated. But what does the situation look like today, in spring 2025? Thomas Portmann speaks candidly in an exclusive video interview about the reactions at the time, the purchasing behaviour of customers and the state of the market three years after the bombshell.

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The video: Cuba price shock 2022 and its consequences

„Even in 2025 you can still get very good Cuba cigars at a fair price.“ - Thomas Portmann

In the interview Thomas Portmann first-hand how dealers, collectors and occasional smokers dealt with the price explosion. How has demand changed? Which cigars are still being bought? And has the market calmed down or become more polarised?

Watch the video now: Please click on the cover

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Thomas Portmann and the Cuba price shock 2022.

How did you experience the Cuba price shock in 2022?

Have you changed your shopping habits? Share your thoughts in the comments - we look forward to your contribution!

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Resources on the topic

Urs Portmann Tabakwaren AG

Kreuzlingen:

St. Gallen, La Casa del Habano by Urs Portmann

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vasilij-ratej
Vasily
I'm the person behind Zigarren.Zone, who prefer to savour smoke rather than wave it away. When I'm not writing, I'm producing video clips and documentaries about cigars, people and everything in between. My goal? To give you an experience that's more engaging than any push message - with real stories, honest opinions and no PR puffery. I believe in authenticity, good tobacco and the fact that a cigar often says more than a thousand PowerPoint slides (but PowerPoint is already out of fashion anyway). So if you like reading what others are afraid to say - welcome to my world. We don't just smoke here. This is a place to savour. HAPPY CIGAR SMOKE!

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